D`YAVOL, the Scotch whisky brand co-founded by Bollywood stars Shah Rukh Khan and Aryan Khan, has scored a major win at the prestigious 2024 New York World Spirits Competition.
Their flagship whisky, INCEPTION, was awarded both the title of `Best Overall Scotch` and `Best Of Class` Blended Malt Scotch Whisky.
The New York World Spirits Competition, run by The Tasting Alliance, brings together industry experts to recognize the best spirits worldwide.
Judges evaluate products from both long-standing brands and up-and-coming craft producers, and D`YAVOL’s INCEPTION stood out for its exceptional quality.
Shah Rukh Khan, who co-founded the brand, expressed his pride in the award, saying, "INCEPTION winning at the New York World Spirits Competition shows that the finest things are always made with care, passion, and dedication."
For those unfamiliar with D`YAVOL, INCEPTION is a luxurious blend of eight rare single malts sourced from some of Scotland’s top whisky regions, including Speyside, Highland, Lowland, and the Islands.
These malts are aged up to 12 years, with some spending additional time in Tawny Port and Madeira casks for extra depth. Launched in 2023, the whisky is non-chill filtered to preserve its full, authentic flavor and smooth mouthfeel.
INCEPTION boasts rich notes of dark chocolate, dried fruits, oak spice, along with subtle hints of smoked wood, plums, spiced vanilla, and gentle smokiness. It has already won multiple awards for its distinctive taste.
Aryan Khan, the co-founder of D`YAVOL, commented on the win, saying, "Winning such a respected award validates our belief in producing authentic, high-quality whisky. It`s proof that our vision resonates with whisky lovers around the world."
In addition to its accolades, whisky is often said to have several health benefits when enjoyed in moderation. It contains antioxidants, such as ellagic acid, which help fight free radicals and reduce oxidative stress.
Whisky is also lower in calories compared to many other alcoholic beverages, making it a lighter option for those who are mindful of their intake.
It can help with relaxation, easing stress after a busy day. Some studies suggest that moderate whisky consumption may also benefit heart health by increasing "good" HDL cholesterol and supporting healthy blood circulation.
Additionally, whisky’s antibacterial properties have made it a popular home remedy for sore throats and colds. However, it’s important to drink responsibly and in moderation to enjoy these benefits.
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